Privacy Policy

Last updated: January 8, 2026

1. Who We Are

We are Fill With Colors, a website offering free printable coloring pages for children aged 4-8. Our mission is to provide parents with quality, free educational content for their children.

2. What Data We Collect

When you sign up for our free PDF through our landing page, we collect:

• Email address - Required to deliver the free PDF and send communications
• Consent status - Your agreement to receive emails (recorded at signup)

We do not collect: names, phone numbers, addresses, payment information, or any information about children.

3. Why We Collect Your Data

We use your email address for the following purposes:

• Deliver the free PDF - To send you the 5 free printable vehicle coloring pages you requested
• Confirm your email - Double opt-in confirmation to verify email validity and comply with GDPR
• Marketing communications - With your explicit consent, to send promotional and update emails (see "Marketing Communications" section below)

4. Marketing Communications

When you sign up, you consent to receive:

• Welcome email: Confirmation email with your free PDF (immediate)
• Promotional emails: 2-3 emails in the first week promoting our full coloring book collection with purchase offers (Days 1, 3, 5)
• Occasional updates: Emails about new coloring book releases, special offers, and activity ideas for children (approximately every 2-3 months)

All marketing emails include an unsubscribe link at the bottom. You can unsubscribe from promotional emails, weekly updates, or all emails at any time.

5. Double Opt-In Confirmation

After you sign up, we send you a confirmation email. You must click the link in this email to confirm your email address. This process:

• Verifies that the email address is valid
• Ensures you control the email address provided
• Complies with GDPR consent requirements
• Protects your email from unauthorized signup

Once confirmed, we will email you the free PDF and add you to our newsletter based on your consent preferences.

6. Email Service Provider - MailerLite

We use MailerLite to manage our email list and send emails. MailerLite:

• Stores your email address on secure, encrypted servers
• Complies with GDPR, CCPA, and other data protection regulations
• Uses your data only to deliver emails and generate anonymous statistics (open rates, click rates)
• Does not sell or share your data with third parties

For MailerLite's full privacy policy and security practices, visit: MailerLite Privacy Policy

7. Data Storage & Security

Your email address is stored securely through MailerLite using:

• End-to-end encryption for data transmission (SSL/TLS)
• Secure servers with restricted access
• Regular security audits and compliance certifications

We take the protection of your data seriously and implement industry-standard security measures.

8. Data Retention

We retain your data for the following periods:

• If subscribed: As long as you remain on our email list
• If unsubscribed: Your data is deleted within 30 days of unsubscribing
• If legally required: We may retain data longer if required by law

You can request deletion of your data at any time by contacting us (see "Contact Us" section).

9. Unsubscribe & Email Preferences

You can unsubscribe or manage your email preferences at any time:

• Click "unsubscribe" link - Every email we send includes an unsubscribe link at the bottom
• Email us directly - Contact hello@fillwithcolors.com to manage preferences or unsubscribe
• Update preferences instantly - MailerLite allows instant unsubscribe (no additional confirmation needed)

Once you unsubscribe, we will stop all marketing emails within 24 hours. You will not receive further communications.

10. Children's Privacy (COPPA & GDPR)

Our service targets parents and guardians, not children directly.

• We do not knowingly collect data from children under 13
• If a child provides an email address, we delete it immediately upon discovery
• Parents/guardians are responsible for consent when signing up with their own email
• We do not send marketing emails directly to children

For EU residents: Under GDPR Article 8, if a child under 16 provides information, parental consent is required. If you are a parent/guardian and your child accidentally signed up, contact us immediately at hello@fillwithcolors.com to have the data removed.

11. Data Sharing & Third Parties

We never sell, trade, or share your personal data with third parties for any reason.

Your data is only shared with:

• MailerLite - Our email service provider (GDPR-compliant)
• Legal authorities - Only if required by law (with notice when possible)

12. Your GDPR Rights (EU Residents)

If you are a resident of the European Union or under GDPR protection, you have the following rights:

• Right to Access: Request a copy of your personal data
• Right to Correction: Request correction of inaccurate data
• Right to Erasure (Right to be Forgotten): Request deletion of your data
• Right to Restrict Processing: Request limitation on how we use your data
• Right to Data Portability: Request your data in a portable format
• Right to Object: Object to marketing communications (same as unsubscribe)
• Right to Lodge a Complaint: File a complaint with your local data protection authority

To exercise any of these rights, email us at: hello@fillwithcolors.com

13. CCPA Rights (California Residents)

If you are a California resident, you have the following rights under the California Consumer Privacy Act:

• Right to Know: What personal information we collect and how we use it
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: Opt-out of marketing communications

To exercise these rights, email us at: hello@fillwithcolors.com. We will respond within 45 days.

14. Cookies & Tracking

Our website does not use cookies for tracking or analytics purposes. We do not track your browsing behavior or collect device information beyond what is necessary for email delivery.

MailerLite may use cookies for email tracking purposes (to know if you opened an email or clicked a link). You can disable this in your email client settings.

15. Contact Us & Data Protection Officer

If you have any questions about this Privacy Policy, want to exercise your data rights, or have concerns about your privacy, contact us:

• Email: hello@fillwithcolors.com
• Response time: We respond to all data requests within 14 days

For EU residents: We are compliant with GDPR but do not currently have a dedicated Data Protection Officer. If you have complex data concerns, contact our data protection team at hello@fillwithcolors.com.

16. Policy Changes

We may update this Privacy Policy occasionally to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes by email or by posting the updated policy with a new "Last Updated" date.

Your continued use of our service after changes means you accept the new policy.

17. Summary - What We Promise

In summary:

• ✓ We will never sell your email
• ✓ You control your data - unsubscribe anytime
• ✓ We use GDPR-compliant email service (MailerLite)
• ✓ Your data is encrypted and secure
• ✓ You can request deletion of your data anytime
• ✓ We respect children's privacy - targeting parents only
• ✓ We are transparent about what emails you'll receive

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